February 14-16, 2024 – The 21st International Marketing Conference and 64th Annual Membership Meeting

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Additional Activities for your consideration:

  1. National Museum of Archaeology and Ethnology: Learn about Guatemala’s rich history and cultural heritage through exhibits showcasing archaeological artifacts and ethnographic collections. Open 9am-4pm average time to tour 2 hours

National Museum of Archaeology and Ethnology in Guatemala | Learn Guatemala.com

  1. La Aurora Zoo: Spend a day at the zoo, home to a diverse range of animals from Central America and around the world. Open 9am-4pm

Tickets & Tours – La Aurora Zoo (Zoólogico la Aurora), Guatemala City – Viator

  1. Relax at Zone 10: Enjoy the vibrant nightlife, restaurants, and shopping in Zone 10, known for its modern amenities and entertainment options.

Sights in Guatemala City’s Zona 10 | Moon Travel Guides

  1. Guatemala City Railway Museum: If you’re interested in trains and railway history, this museum showcases vintage locomotives and railway-related exhibits.

Museo del Ferrocarril, Guatemala City: 2018 Railway Museum Guide (okantigua.com)

  1. Botanical Garden: Visit the botanical garden, Jardín Botánico, to experience a variety of plant species native to Guatemala.

jardinbotanico.usac.edu.gt

  1. National Theater: Catch a performance or take a guided tour of the National Theater, an architectural gem with a rich cultural history.

National Theater of Guatemala – UNESCO World Heritage Centre

  1. Day Trip to Antigua Guatemala: While not in Guatemala City, a day trip to the UNESCO World Heritage site of Antigua offers cobblestone streets, colonial architecture, and a glimpse into Guatemala’s past.

Antigua Naval Dockyard and Related Archaeological Sites – UNESCO World Heritage Centre