February 14-16, 2024 – The 21st International Marketing Conference and 64th Annual Membership Meeting

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View the full USGC registration brochure here.

Tuesday, February 13 – 1:30 p.m. – 3:30 p.m.

Kaminal Juyú (Mayan) Archaeological Site Tour

Kaminal Juyú (Hill of the Dead) is the most important pre-Hispanic center in the central area of Guatemala. It was once a busy center for more than 2,000 years during the late pre-classic Mayan period. Tour the archaeological site and allow yourself to be transported back to the preserved Mayan period.

Cost: $38.00

Tour Includes: Roundtrip transportation, English speaking-guided tour, and entry into the site.

Thursday, February 15 – 10:30 a.m. – 2:30 p.m.

Guatemalan Cultural Tour – Popol Vuh & Ixchel Museums

On this cultural tour, you will have an opportunity to visit two of Guatemala City’s most popular museums – the Popol Vuh and Ixchel Museums. The Popol Vuh Museum located within the Francisco Marroquin University campus exhibits one of the largest collections of Mayan art in the world. Extraordinary artifacts are here, including masks, ceramics, pre-Hispanic statuettes, traditional fabrics, and more. Founded in 1973, the Ixchel Museum of Indigenous Dress collects, conserves, and exhibits Guatemalan indigenous dress. The permanent collection features clothing from 156 local communities in Guatemala.

Cost: $86

Tour Includes: Round trip transportation, English speaking-guided tour, museum entrance, and lunch.

Friday, February 16 – 1:30 p.m. – 5:00 p.m.

Guatemala City Tour & Paseo Cayalá

Guatemala City has an abundance of history and amazing architecture to match. Spend the afternoon exploring popular tourist sites in the city’s center such as the National Palace (Palacio Nacional), Metropolitan Cathedral, and Civic Center. After touring the city center, you will be transferred to Paseo Cayala – Guatemala City’s modern commercial replica of a 16th century colonial town to explore the array of shopping location or to grab coffee and enjoy the sights.

Cost: $40

Includes: Roundtrip transportation and an English speaking-guided tour.