The U.S. Grains Council’s (USGC) mission is to develop markets, enable trade and improve lives. As such, 2022-23 USGC Chairman Josh Miller has chosen as his theme, “Live the Mission,” asking staff in 11 offices around the world and in its Washington, D.C. headquarters – as well as Council members and state cooperators – to speak about how that mission shows up in the work they do every day on behalf of U.S. agriculture. Review their responses by clicking on the videos below to better understand how those associated with the Council work to be the most relevant, passionate and trusted ambassadors for free and fair trade between U.S. agriculture and our customers around the world – the Faces of the Mission.
Faces of the Mission Video Series
Michael Lu
USGC Director in Taiwan
Isaac Crawford
POET Vice President
Reece Cannady
USGC Assistant Director for Europe & the Middle East
Adam Birr
Minnesota Corn Growers Association
Alejandra Danielson Castillo
U.S. Grains Council, Director in India
Kurt Shultz
U.S. Grains Council, Sr. Director of Global Strategies
Cary Sifferath
U.S. Grains Council, Vice President
Mission has always been a guiding force for me, one that shows up in my life and responsibilities every day. Having a clear direction helps an organization get things done thoroughly and expediently, and while trade and exports are a long game, the U.S. Grains Council’s mission couldn’t be clearer – to develop markets, enable trade and improve lives. These short, video interviews with Council staff are just a few examples of how we each Live the Mission for the U.S. Grains Council!
“Living the mission invokes a feeling of pride and responsibility in me. I am a representative for U.S. agriculture and I know that my members trust me and my colleagues to not only market their products, but to show up and generate trust and confidence in front of their most important customers.”
Heidi Bringenberg, U.S. Grains Council, Director in Mexico