Video Of The Week: Japanese Taxi Signage Raises Ethanol Awareness

To illustrate how commonly ethanol is used around the world as a tool for greenhouse gas emissions reduction, the U.S. Grains Council (USGC) is airing videos in nearly half of all taxis operating in downtown Tokyo. With a total of four video clips cycling through, the campaign will run for a total of eight weeks. After the campaign’s completion on March 26, the Council will conduct a post-project survey, which will accompany the pre-project survey, to measure the effectiveness of the signage. This activity is funded by the Illinois Corn Marketing Board.

Watch one of the videos.