Feed Industry Expo Offers USGC China Staff Opportunity To Network, Share Council’s Work

The staff at the U.S. Grains Council’s (USGC’s) China office recently attended the China Feed Industry Expo in Nanjing where they hosted a booth to better learn about Chinese customers’ needs while strengthening the Council’s relationship with stakeholders in the country. Throughout the expo, the Council’s booth attracted visitors from the feed and trade sectors and offered educational materials and videos to promote U.S. grains and co-products.

“This is the largest feed industry event in post-COVID time; it is important that we can receive first-hand feedback on our products and programs from the end users and traders,” said Junyang Jiang, USGC assistant director in China.

This year’s expo provided opportunities for companies and organizations from around the world to share and exchange new ideas and technologies in the feed industry. The event attracted more than 600 domestic and foreign exhibitors and 10 countries were represented. The 75,000-square-meter (807,293 square feet) venue housed 2,996 booths, which was an increase of more than 25 percent compared to the previous expo.

“It is great to reconnect with the industry contacts and our partners in the feed industry associations and gain valuable market insights,” Jiang said.

By attending the expo, Council staff in China will be better able to meet the needs of buyers and in China, while also gaining a better sense of the market there. This event allowed for many networking opportunities for the Council, including with major end-users and the feed and grain industry associations who have been long-term partners of the Council in the past decades.