February 14-16, 2022 – The 19th International Marketing Conference and 62nd Annual Membership Meeting

19th International Marketing Conference Cover

Meeting Agenda

*Please note that this is a preliminary agenda,  please check back as we update this page. 

The 19th International Marketing Conference & 62nd Annual Membership Meeting
Greenville, South Carolina
Feb. 14-16, 2022

Sunday, February 13

TimeEvent
9:30a.m. – 5 p.m.Onsite Clinic Hours/ Temperature Checks
Regency Lobby
10a.m. – 5 p.m.Registration
Regency Lobby
1:30 – 3:30 p.m.Optional Tour: Discover Greenville Tour
Meet in hotel lobby at 1:15 p.m.
3:30 – 5 p.m.Board of Directors Meeting
Redbud

Monday, February 14

TimeEvent
6:30a.m. – 5 p.m.Onsite Clinic Hours/ Temperature Checks
Regency Lobby
7 a.m. – 5 p.m.Registration
Regency Lobby
7:30 a.m. – 8:45 a.m.Invitation Only: Introducing the Council Breakfast Crepe Myrtle
7:30 a.m. – 8:45 a.m.Invitation Only: Checkoff/USGC Staff Breakfast  Red Bud 
8:30 a.m. – 10 a.m.Spouse/Guest Breakfast
Teal  Ballroom 
8:30 a.m. – 11:30 a.m.Continuous Coffee
Regency Lobby 
9 a.m. – NoonGeneral Session
Regency Ballroom C

Welcome To Greenville
Mayor Pro Tem Lillian Flemming, City of Greenville 

U.S. Grains Council State Of The Council
Ryan Legrand, President and CEO, USGC

Export And Trade Policy Challenges And Opportunities
Ambassador Katherine Tai, United States Trade Representative

Grain Exports And Trade Policy Overview

Jason Hafemeister, Acting Deputy Under Secretary for Trade and Foreign Agriculture Affairs to the Secretary, U.S Department of Agriculture

China: Where Do We Go From Here
Sharon Yuan, President, The Asia Group
Status Of The Sea Logistics Market
Bill Rooney, Vice President Strategic Development , Kuehne + Nagel Inc

International Investment And Trade In Greenville And The Upstate Region 
John Lummus, President and CEO, Upstate SC Alliance 

Noon – 1:30 p.m.Lunch
Regency Ballroom B
1:45 – 5 p.m.Advisory Team Meetings:
Asia
Redbud
Ethanol
Regency Ballroom F/G
Innovation and Sustainability
Studio 220@Noma B
Middle East /Africa/South Asia
Crepe Myrtle 
Trade Policy
Studio 220@Noma C 
Value – Added
Regency Ballroom H
Western Hemisphere
Studio 220@Noma A
2:00 p.m. – 4:30 p.m.Continuous Coffee
Regency Lobby 
Sponsored by: Great Lakes St. Lawrence Seaway Development Corporation 
5:30 – 6:30 p.m.Welcome Reception
Noma Square
Sponsored by: Corteva 

Tuesday, February 15

TimeEvent
6:30a.m. – 4:30p.m.Onsite Clinic Hours/ Temperature Checks
Regency Lobby
7 a.m. – 5 p.m.Registration
Regency Lobby 
7 – 8 a.m.Breakfast
Regency Ballroom B 
8 – 9:30 a.m.Sector Meetings:
Agribusiness
Crepe Myrtle 
Barley
Studio 220@Noma C
Corn
Regency Ballroom C
General Farm Organizations
Regency Ballroom H
Sorghum
Studio 220@Noma B
9:30 a.m. – 11:30 a.m.Continuous Coffee
Regency Lobby
10 a.m. – NoonAdvisory Team Meetings:
Asia
Redbud
Ethanol
Regency Ballroom F/G
Innovation and Sustainability
Studio 220@Noma B
Middle East /Africa/South Asia
Crepe Myrtle
Trade Policy
Studio 220@Noma C
Value – Added
Regency Ballroom H 
Western Hemisphere
Studio 220@Noma A
10:30 a.m. – 2:30 p.m.Optional Tour: City Scape Winery
Meet in hotel lobby at 10:15 a.m. 
Noon – 1:15 p.m.Lunch
Regency Ballroom B 
1:45 – 5 p.m.Advisory Team Meetings:
Asia
Redbud
Ethanol
Regency Ballroom F/G
Innovation and Sustainability
Regency Ballroom C
Middle East /Africa/South Asia
Crepe Myrtle 
Trade Policy
Regency Ballroom C 
Value – Added
Regency Ballroom H
Western Hemisphere
Studio 220@Noma A
2:00 p.m. – 4:30 p.m.Continuous Coffee
Regency Lobby 
Sponsored by: Arkansas Farm Bureau, Colorado Farm Bureau, Illinois Farm Bureau, Indiana Farm Bureau, Iowa Farm Bureau, Nebraska Farm Bureau Federation, Texas Farm Bureau 
6 – 9 p.m.Offsite Event: BBQ  at Zen With the Council
Meet in hotel lobby at 5:45 p.m. 
Sponsored by: Syngenta 

Wednesday, February 16

TimeEvent
7:30a.m. – 1:30 p.m.Onsite Clinic Hours/ Temperature Checks
Regency Lobby
8 a.m. – 1:30 p.m.Registration
Regency Lobby 
8:30 a.m. – 11:30 a.m.Continuous Coffee
Regency Lobby 
8:30 a.m. – NoonBoard of Delegates Meeting
Regency Ballroom C 
Noon – 1:15 p.m.Lunch
Regency Ballroom B
1:30 – 5 p.m.Board of Directors & A-Team Leaders Meeting
Redbud 
1:30 p.m. – 5 p.m.Optional Tour: The Brewery Experience
Meet in hotel lobby at 1:15 p.m.