| To illustrate how commonly ethanol is used around the world as a tool for greenhouse gas emissions reduction, the U.S. Grains Council (USGC) is airing videos in nearly half of all taxis operating in downtown Tokyo. With a total of four video clips cycling through, the campaign will run for a total of eight weeks. After the campaign’s completion on March 26, the Council will conduct a post-project survey, which will accompany the pre-project survey, to measure the effectiveness of the signage. This activity is funded by the Illinois Corn Marketing Board. |
About The U.S. Grains Council
The U.S. Grains Council develops export markets for U.S. barley, corn, sorghum and related products including distiller’s dried grains with solubles (DDGS) and ethanol. With full-time presence in 28 locations, the Council operates programs in more than 50 countries and the European Union. The Council believes exports are vital to global economic development and to U.S. agriculture’s profitability. Detailed information about the Council and its programs is online at www.grains.org.