Seeing is often believing, which is why the U.S. Grains Council (USGC) brought corn and feed grain buyers from Egypt, Morocco, Algeria and Tunisia to the U.S. Corn Belt in September to talk firsthand with U.S. farmers and export suppliers.
Which comes first - the market or the demand? This is a philosophical question for U.S. farmers and agribusinesses that is perhaps more relevant than chicken or eggs, and one that the U.S. Grains Council (USGC) works to answer from both directions.
In West Africa, a focus on helping start and expand poultry operations is paving the way for new export markets for U.S. feed grains and co-products.
Increasing U.S. exports is not just a matter of capturing existing market share. Finding new markets creates additional demand, and helping build those markets secures a preference for U.S. feed grains and value-added products. In West Africa, the U.S. Grains Council (USGC) is engaging with training programs poultry producers, establishing a brand-new market for U.S. corn.
The U.S. Grains Council (USGC) recently released a new batch of online videos highlighting the importance of building and maintaining trading relationships and the work the Council does in grain markets around the world.
The U.S. Grains Council (USGC) and the Moroccan Poultry Association (known as FISA) sponsored the first in a series of training programs for West African poultry producers this month in Casablanca, with FISA and the Senegalese Poultry Association further cementing their relationship through a new memorandum of cooperation.
By: Hesham Hassanein, U.S. Grains Council Regional Director for the Middle East and Africa
The U.S. Grains Council (USGC) and the National Poultry Federation in Morocco (FISA) signed a memorandum of understanding (MOU) last week to regulate the use of USDA Foreign Agricultural Service’s Section 108 funds in that country. The funds will be used for USGC programs from now through 2019.
“A year ago, North Africa was dropping off the charts in terms of U.S. corn sales,” said U.S. Grains Council President and CEO Tom Sleight. “But this year, Egypt may take more corn (whole grain) than China, and Morocco and Tunisia are again buying U.S. corn.”
For the current marketing year that began Sept. 1, 2013 through May 15, Egypt, Morocco and Tunisia have taken a combined 2.1 million metric tons (82.7 million bushels) of U.S. corn (accumulated exports plus outstanding sales), compared to nothing over the same period last marketing year.
- Steady growth of corn imports, 1.9 MMT in 2016.
- Large local barley crop (3.5 MMT) reduced 2016 imports to 958 TMT.
- Growing imports of CGF and DDGS.
- Price-sensitive market with moderate emphasis on quality.
- Population: 34.8 million
- Population growth: 1.28%
- Urban %: 59.9%
- Urban growth: 2.2%
- GDP: $252.4 billion
- GDP growth: 2.9%
- GDP per capita: $7,606
- Open-market oriented economy with good diversity (13% agriculture, 29%indus try, 58% servic
On Oct. 6, 2013, the Moroccan National Poultry Federation (FISA) celebrated Egg Day by bringing 10 finalists from its national egg recipe contest to a final cook-off. Through Egg Day and an annual national egg recipe contest that attracts 5,000 entries, FISA raises consumer awareness of easy and attractive ways to serve eggs. FISA – thanks to training and guidance by the U.S. Grains Council – maintains an ambitious consumer egg promotion campaign with a goal to increase per capita egg consumption in Morocco from 139 per year to 153 per year by 2015.
By Cary Sifferath, U.S. Grains Council Regional Director for the Middle East and Africa