Council’s Efforts Are Vital to Increasing U.S. Corn Exports To Taiwan

Using Market Access Program (MAP) funds, the U.S. Grains Council’s (USGC’s) Taiwan office aggressively promoted U.S. corn exports in 2021 to key Taiwanese industries and buyers, resulting in strong U.S. exports to the market.

The Council’s efforts focused on differentiating U.S. corn from its competitors by sharing timely market information and the experiences of loyal U.S. corn users with others in the local industry. Without the Council’s engagement, buyers will not request U.S. origin and will allow the traders to determine the origin of the grain. Keeping U.S. crop information in front of our customers
throughout the year as they make their buying decisions is critical to ensure that they are always considering U.S. origin grain.

These activities included:

• 2021/2022 U.S. Corn Harvest Quality and Global Grains & Maritime Market Outlook Symposium
• Publication of 2020/2021 Corn Harvest Quality and Corn Export Cargo Quality Reports
• Grain procurement and purchasing course
• Northeast Asia 2020/2021 U.S. Corn Export Cargo Report & Grain Market Outlook Webinar
• Customer servicing via social media, including Facebook Live
• Virtual U.S. Crop Tour and Global Corn Market Outlook

The Council’s customer servicing efforts helped U.S. corn exports to Taiwan increase from 805 thousand metric tons (31.7 million bushels) in the MY 2019/2020 to 1.726 MMT (67.9 million bushels) in MY 2020/2021, an increase of 921 TMT (36.2 million bushels) valued at $230 million. The Council invested $50,000 of MAP funds in corn promotion activities in Taiwan in 2021, yielding a return on investment (ROI) of $4,600 for every $1 of MAP funds invested.