New Resource: Videos Series Highlights USGC Global Engagement

A new video series released by the U.S. Grains Council (USGC) highlights the organization’s work to develop markets, enable trade and improve lives. The videos are part of the Council’s continuous efforts to detail current USGC programming and future areas of growth demand for U.S. coarse grains and co-products.

“Buyers have a choice, so the most important thing you have to do with a customer is to be there, in front of them and talk to them about their needs and then deliver that opportunity to them,” said Tim Tierney, USGC director of strategic marketing/ethanol, North Asia, during a video explaining what people should know about the Council. “The design of the Council – the global reach – I don’t think any competitor in the world has that capability.”

Video updates from the Council’s global staff and consultants provide insight into the how the Council works to capture short-term marketing opportunities and build long-lasting trading relationships across the globe. The videos also emphasize the importance of the public-private partnership that supports the Council’s activities and successes achieved in both mature and developing markets.

“That public-private partnership I’ve always cherished because it works so well,” said Tom Sleight, USGC president and CEO, in a video on this topic. “We’re taking direct farmer investment in their own futures, leveraging it with government programs to allow us to have this global representation…And it has worked really, really well since the beginning of our organization back in 1959.”

These videos are available for viewing and use by Council partners, including on social media and in trade education efforts focused on the importance of market development.

Watch clips spotlighting grain and ethanol market development on the USGC YouTube channel.