February 12-14, 2025 – The 22nd International Marketing Conference and 65th Annual Membership Meeting

image of Austin, TX

The Real Austin Tour
Tuesday, February 11, 1:30 p.m. – 4:00 p.m.
Discover the best of the city in just a few hours! This fast-paced “bucket list” tour gives visitors a great snapshot of Austin: get dizzy gazing upward at the Capitol’s dome, indulge in a decadent treat from a local Austin eatery, explore cool outdoor art, snap photos at city landmarks, and check out funky neighborhoods only a local would know about.

This detour is jam-packed with facts, history, and trivia on everything from Whole Foods to the UT campus, and everyone from Michael Dell to Willie Nelson. By the time you’re done with this tour, you’ll be able to say you “get” Austin – the history, people, music, culture, food and what keeps it “weird.” If you’re looking for a snappy quick overview of the city, or just need to prove to the social media universe you were in Austin this is the detour for you!

COST: $85.00
Tour Includes: Round trip transportation, guided bus tour, and a locally sourced tour snack.

Mosaics Workshop
Thursday, February 13, 11:00 a.m. – 2:00 p.m.
Are you creative? Do you like to do art projects? If so, great! If not, here’s your
chance! The workshop is led by a professional street artist, specializing in mosaic murals, who will teach you the tips and tricks to make your own mini masterpiece.

This activity will take place on-site at the Renaissance Austin Hotel.

COST: $135.00 USD

Activity Includes: Professional mosaic artist lead, activity supplies, and lunch.

Offsite Event
Thursday, February 13, 6:00 p.m. – 9:00 p.m.
Join Council staff and members at Banger’s Sausage House & Beer Garden, located on the infamous Rainey Street in downtown Austin. Our group will enjoy a night filled with the spectacular food, music, and history that Austin has to offer!

COST: Included in registration, $130.00 for guests

Event Includes: Round trip transportation, entertainment and dinner.

Craft Brewery Crawl
Friday, February 14, 2:00 p.m. – 4:30 p.m.
Austin is home to a rapidly growing number of licensed breweries, many producing award-winning brews of national and international acclaim. This tour will take you to the cream of the hops to sample their best brews and learn what makes each brewery unique. Over the course of the tour, you’ll learn about Austin’s brew history, and the figures and businesses that carry on the legacy today.

COST: $100.00 USD

Includes: Round trip transportation, professional guide, and 2 brewery tastings.