The U.S. Grains Council (USGC) recently participated in a pet food forum in Guadalajara, Mexico, to better understand developing trends in the country’s pet market and present on the benefits of incorporating sorghum and corn-fermented protein (CFP) into pet food.
“Pet food production in Mexico has been steadily increasing over the last five years, creating an opportunity to expand U.S. sorghum and CFP exports to supplement the industry’s growth,” said Patricia Esqueda, USGC senior marketing specialist. “The conference was a chance to connect with local industry representatives and tailor the Council’s future promotional strategies accordingly.”
Esqueda was joined by Dr. Julia Pezzali, assistant professor and pet food program director at Kansas State University, who spoke to attendees about the benefits of incorporating CFP and sorghum into pet diets.
The event drew more than 1,000 participants and hundreds gathered for Pezzali’s presentation to learn how to improve the quality of their pet food products.
Other topics included how proper food blends can improve pets’ immune systems, technologies and practices for preserving quality and freshness and the sustainability of pet food formulas.
“Informing attendees about the health benefits of incorporating U.S. sorghum and CFP into pet food diets as the industry is in the early stages of development will be very valuable in the future,” Esqueda said. “Establishing U.S. products as the highest quality option for pet food producers here will create a new market for U.S. farmers that benefits them and the health of Mexican pets.”
Read more about the Council’s work in Mexico here.
About The U.S. Grains Council
The U.S. Grains Council develops export markets for U.S. barley, corn, sorghum and related products including distiller’s dried grains with solubles (DDGS) and ethanol. With full-time presence in 28 locations, the Council operates programs in more than 50 countries and the European Union. The Council believes exports are vital to global economic development and to U.S. agriculture’s profitability. Detailed information about the Council and its programs is online at www.grains.org.