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Using Market Access Funds (MAP), the Council has been educating Vietnamese feed grain importers and the feed industry in general about how to use Distillers Dried Grains with Solubles (DDGS) from the U.S. ethanol industry for the past 10 years. The effectiveness of the Council’s promotions programs were highlighted in 2014 as the Vietnamese industry took advantage of a market disruption when the number one import market for U.S.
Using Market Access Funds (MAP) funds in 2014, the Council was successful in defending U.S. exports of Distillers Dried Grains with Solubles (DDGS) exports to China in Calendar Year (CY) 2014. China is the number one export market for U.S. DDGS importing 4.4 million metric tons, valued at $1.3 billion in CY 2013. However due to a number of internal political reasons, the Chinese government used a variety of technical barriers in an attempt to shutdown U.S.
Using Market Access Program (MAP) funds, the Council sponsored a Saudi Arabian trade team to the Council’s biannual trade show, Export Exchange 2014. As a result of their participation in Export Exchange 2014 and post conference travel to Wisconsin and Illinois to visit grain producers and exporters, the Saudi team members purchased roughly 16,000 metric tons of U.S.
Using Market Access Program (MAP) funds, the Council’s marketing program in Saudi Arabia in Calendar Year (CY) 2014 resulted in Saudi Arabia imported 975 thousand metric tons (38.3 million bushels) of corn from the United States, valued at $176 million. This is an increase from CY 2013 when Saudi imported only 355 thousand metric tons (13.9 million bushels) of U.S. corn. The Council invested $85,000 of MAP funds in support of this marketing program generating a Return on Investment (ROI) of $2,000 per every $1 of MAP funding invested.