US Barley Health Claim Gaining Ground in Japan

Barley Mission Japan

In an important win for U.S. barley producers, Japan has indicated that in the next year it will allow heart healthy labeling of food products containing high beta-glucan barley. U.S. research findings have documented heart-healthy attributes of high beta-glucan barley -- such as reduced cholesterol and lowering the risk of coronary heart disease -- and the U.S. Food and Drug Administration has recognized these claims since 2006.

Barley - Production and Exports

Barley is a versatile and useful crop with applications ranging from feed and food production to beverage manufacturing. Most barley grown in the United States is intended for malting purposes because of the premium it commands. 

The United States is a consistent top 10 global exporter of barley.

In the 2014/20154 marketing year (June 1 - May 31), Japan took the majority of U.S. barley, accounting for more than 66 percent of the exports.

US Corn and Barley: Bright Future in Japan

Things are looking up for U.S. corn and barley in Japan.

According to a U.S. Grains Council contact, the U.S. corn market share in Japan will likely rebound to 60 to 70 percent in early 2014 — a significant improvement from 2012.

Council programming promotes the United States as a long-term, reliable supplier of high-quality corn and helps to reinvigorate the strong U.S.-Japan agricultural ties.

The Next Two Years Crucial for Promotion of Food Barley in Japan

The Next Two Years Crucial for Promotion of Food Barley in Japan

By: Tommy Hamamoto, U.S. Grains Council Director in Japan

Japanese consumers are among the world's most health-conscious and make an excellent audience for information about the value and benefits of U.S. barley as a food ingredient. For more than four years, the U.S. Grains Council has been promoting beta-glucan barley as a heart healthy food ingredient, since U.S. research found beta-glucan barley to have properties that may lower cholesterol.

Never Bet More Than You Can Afford: Latin American Barley Contracting

Latin American Barley Contracting

By: Cesar Diaz, U.S. Grains Council marketing specialist for the Americas

As global supplies of malt barley continue to tighten, many Latin American breweries are searching for ways to manage price risks. Take SABMiller for example, one of the world's leading brewers with brewing interests in seven Latin American countries. While it currently purchases malting barley from Argentina and Canada, it recognizes the volatility of the market and is open to diversifying suppliers in order to ensure long-term competitively.

Enter the U.S. Grains Council.

Mexican Beer Brewing Potential for US Barley

Mexican Beer Brewing Potential for US Barley

By: Cesar Diaz, U.S. Grains Council marketing specialist for the Americas

The Mexican brewing industry anticipates continuing growth in demand over the next ten years. In fact Mexico is currently the largest U.S. malting barley export market, and further demand growth creates an opportunity that the U.S. Grains Council is aggressively pursuing.

Mexican buyers, quality control and research and develop representatives continue to examine at U.S. varieties, evaluations, research and price to visualize the best opportunity.

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