Sorghum Roadshow Aims to Engage Mexican Buyers

The U.S. Grains Council (USGC) recently conducted a roadshow in Mexico to promote better business relationships between sorghum importers and U.S. grain cooperatives and offer potential buyers the latest information about this year's sorghum crop. 

“The tour allowed us to meet buyers face to face,” said Manuel Sanchez, USGC manager of global trade. “It’s important that we develop these relationships across the country to ensure sorghum’s continued adoption.” 

Mexican Ethanol Producers Set Sights on Sorghum

Sorghum Trade Team

A U.S. Grains Council (USGC) trade team of Mexican ethanol producers visited Kansas and Texas last week as part of program designed to engage interest in U.S. sorghum for production of the biobased fuel. The program, launched in partnership with the United Sorghum Checkoff Program (USCP), gave participants the opportunity to tour facilities and learn more about the benefits of using sorghum as Mexican energy industry reforms continue.

Chart of Note: Global Survey Demonstrates Scale Of Feed Market

Global feed tonnage reached 995.6 million tons in 2015, according to the 2016 edition of an annual global feed survey by agriculture supplier Alltech.

The survey, conducted in December 2015, gathered data from 131 countries, 32,341 feed mills, and several feed industry associations.

Over the past five years, global feed tonnage has increased by 14 percent and, in the past year alone, tonnage increased by 2 percent, the survey showed. The data reflects a worldwide increase in the demand for protein and the global need for feed production.

TBT: The Trade Term, Not The Tweet

In the hip world of social media, TBT stands for “throwback Thursday,” and for one day a week, it is among the online universe’s most used hashtags. TBT is a staple of modern-day marketing campaigns, designed to conjure up nostalgia, encourage dialogue and induce consumer endorsement. It looks something like this:

#TBT. do u remember @Wendys “where’s the beef” ads? i still luv that little ole lady…and those burgers.

USGC Assesses Demand for DDGS, Sorghum in Turkey

Increasing demand for meat, dairy and poultry products is a key driver for growth in the feed industry all around the world, including Turkey, where rising household incomes are leading consumers to demand more and higher- quality protein products.

Last week, U.S. Grains Council (USGC) Manager of Global Trade Alvaro Cordero led an assessment mission in that market looking for ways to expand demand for U.S. distiller’s dried grains with solubles (DDGS) and to create new demand for U.S. sorghum.

USGC Releases Colombia 2030 Report; Examines Potential In Colombian, Peruvian Markets

Colombia’s feed imports are likely to continue to expand significantly faster than historical trends have suggested, according to a new U.S. Grains Council (USGC) report on market development opportunities in there. 

The findings in the report, known as Outlook Colombia 2030, were released this week to the country's top feed, poultry and livestock industry executives in conjunction with a USGC mission examining growth opportunities for U.S. coarse grains and co-products to Colombia and Peru.

Other key conclusions of the report included:

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