Mexico Program Looks for New Opportunities In Beer Industry

U.S. Grains Council (USGC) Marketing Specialist in Mexico Javier Chavez along with Dr. Paul Schwarz from North Dakota State University and Steven Edwardson, North Dakota Barley Council executive administrator, hosted a seminar this week to provide technical and market information about U.S. barley malt to Garjales, the largest malting plant for CUAMOC-Heineken in Mexico.

The workshop’s main focus was to examine beer industry and recent grain market trends, including past barley production experiences and future options.

Building Connections in Taiwan’s Mature Market

By: Manuel Sanchez, U.S. Grains Council Manager of Global Trade

Earlier this month, I visited Taiwan as part of a trade servicing mission with the main objective of gaining familiarity with local feed grain buyers and a deeper understanding of the local market environment.

Our long-term strategy in Taiwan is to sustain relationships with policymakers and industry leaders in order to preserve U.S. market share as well as to help facilitate the resolution to problems that may arise. We want to help ensure the maximum efficiency of domestic meat, milk and egg production. All of this will help our customers there be profitable and reinforce that food security can best be achieved through trade.

2015 Barley Harvest Complete For Seastrand

Mark Seastrand, a barley farmer from North Dakota, officially finished his 2015 harvest at the end of August. Shortly after completion, Seastrand received reports back from the malters who purchased his barley on contract that they were pleased with both the quality and quantity of his crop.

On his farm, Seastrand also raises barley for seed production. In 2015, he planted a new variety, Genesis, developed by North Dakota State University.

U.S. Grain Farmers Give Crop Updates

The U.S. Grains Council’s Grain News has followed three producers throughout 2015: Greg Alber, a corn farmer from Iowa; Adam Baldwin, a sorghum farmer from Kansas; and Mark Seastrand, a barley farmer from North Dakota. Each have shared their decision-making processes on their farms for planting, managing the growing season and now harvest.

As harvest approaches and these producers start to take the 2015 crop from the fields, they are keeping their eyes on the ever-changing market outlook, as well as evaluating their inputs for the current year and planning for 2016.

Efforts Continue to Address Barley Quality Perceptions In Mexico

Despite being the largest purchaser of U.S. barley in the 2014/2015 marketing year, there is still a widely-held perception in Mexico that European barley malt is of superior quality compared to U.S. barley malt. This week, the U.S. Grains Council (USGC) made strides towards overcoming this perception by bringing a consultant from North Dakota State University to both meet individually with select Mexican craft brewers and make presentations to larger groups of industry participants.

“The craft beer industry has exploded substantially,” said USGC Marketing Specialist Javier Chavez, who traveled with the consultant. “It has shown a strong, two- to three- digit annual growth, and the trend is foreseen to continue. Therefore, this industry is likely to become an important barley malt-user in the coming years.”

Promoting the U.S. Brand to Saudi Grain Buyers and End-Users

By: Cary Sifferath, Senior Director of Global Programs, U.S. Grains Council  

The U.S. Grains Council (USGC) recently hosted in the U.S. Midwest a trade team from Saudi Arabia made up of feed grain importers and end-users. During their travels, members of the team learned how U.S. corn and distiller’s dried grains with solubles (DDGS) are produced and sold worldwide, which is part of an effort to regain and maintain U.S. market share of Saudi grain imports.

Latin American Craft Brews Create Opportunities for U.S. Barley

By: Luis Bustamante, U.S. Grains Council Marketing Specialist for the Western Hemisphere

The U.S. Grains Council (USGC) hosted a team of Latin American barley purchasers and craft brew production managers to Mexico this week to learn more about the global market for barley, long-term purchasing strategies and the Council’s work to help buyers source U.S. barley.

Barley Supplies Crude Protein To Beef Cattle

Barley is a versatile and useful crop with applications ranging from feed and food production to beverage manufacturing. In the United States, it is grown mostly in the northern states of Idaho, Minnesota, Montana, North Dakota, Oregon and Washington. The U.S. Department of Agriculture (USDA) and barley farmers alike are reporting a successful 2015 crop based on favorable weather conditions in the growing region. USDA’s July crop production forecast estimated total barley production at 4.5 million metric tons (206.7 million bushels).

Food Contest Highlights U.S. Barley as Part of a Healthy Lifestyle in Taiwan

Taiwan barley

The U.S. Grains Council (USGC) last month continued its promotional efforts for U.S. food barley exports to Taiwan by hosting a 2015 Healthy Barley Food Creative Contest. The event was organized in cooperation with the China Grain Products Research and Development Institute (CGPRDI), Taiwan Barley Products Industry Association (TBPIA) and a group of commercial companies.


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