Watch and learn how trade works on the U.S. Grains Council (USGC) YouTube channel.

The Council’s video playlists include a comprehensive look at the Council’s work across the globe to develop markets, enable trade and improve lives. The Council’s YouTube channel includes videos translated into Korean, Japanese, Taiwanese, French and Spanish as well as video playlists divided by year, country, commodity and topic area.

In one of the most recent batch of videos uploaded, Alvaro Cordero, USGC manager of global trade, explained how face-to-face trade servicing efforts help build global grain demand. 

“These activities are always important because, as much as technologies are available, nothing changes human nature to be able to interact with each other and be able to understand the goodwill most people have on trade,” Cordero said. “And that cannot be manifested just by a phone call or by a Skype system. It is always very significant to be able to have that one-on-one conversation with people.” 

These on-the-ground efforts are further highlighted in other recently uploaded videos that provide a glimpse into USGC activities this summer in Asia and Africa. 

Following crop quality meetings with importers and end-users of U.S. corn in South Korea and Japan, Michael Fritch, Iowa corn producer, joined Cary Sifferath, USGC senior director of global programs, and Tommy Hamamoto, USGC director in Japan, in visiting port facilities, feed millers and livestock producers in the northern region of Japan.

“It really opened my eyes to see how integrated U.S. corn is into northern Japan itself,” Fritch said in the video. “The views towards U.S. corn growers and the U.S. corn supply were very encouraging.” 

In contrast to the highly developed and sophisticated markets in Asia, the Council’s work in Tanzania focuses on assisting poultry producers with starting and expanding their own operations – while also establishing a preference for U.S. feed grains. 

One of those new broiler producers is Costa Mrema, who is now the chairman of the developing Tanzania Broiler Farmers Association. 

“I was introduced to a more advanced training to travel to South Africa at KwaZulu Poultry Institute and that has made a complete difference in the way I do poultry,” Mrema said. “And I can assure you, I will be involved in the poultry industry as long as I live and no turning back as a result of USGC training.” 

Find these video stories and more discussing how trade works and how Council activities have helped maintain and open markets around the world at https://www.youtube.com/user/USGrainsCouncil.