One of the top priorities for the U.S. Grains Council this year has been to highlight the value of sorghum as a high performance grain across the globe, with an initial focus on Mexico. While Mexico remains the top customer of U.S. sorghum, continual education on the product is an important part of sustaining the market.

Mexican buyers have traditionally viewed U.S. sorghum as an alternative energy feed used as a cost effective substitute for other feed ingredients. However, through methods like steam flaking, U.S. sorghum will obtain higher performance and thus, be may be able to emerge as a preferred, top quality feed for Mexico.

Council staff and four sorghum sector representatives travelled recently to three key areas of Mexico to promote U.S. sorghum.

The presentations given throughout the country evaluated the U.S. supply of sorghum and possible roadblocks in the upcoming year, as well as provided potential sorghum buyers with accurate market information. There was also an opportunity for potential customers to network with private exporters.

The Council intends to continue working in Mexico to help develop the market for U.S. sorghum as a high performance feed.