Brookins Identifies Market Trends at the USGC Conference

“The U.S. Grains Council has the experience and imagination necessary to make things happen,” said the Honorable Carole L. Brookins in her keynote address at the USGC 7th International Marketing Conference. Nearly 200 meeting attendees heard Brookins present the idea of the world growing from disposability to sustainability in natural resources, production capabilities and lifestyles. “We are moving into a new era of focus on global public goods, including money, trade, climate and environment. With that come global threats: cyber terrorism, fragmented political and economic power, radical groups seeking to control weapons of mass destruction and piracy on the high seas,” she said.

Brookins identified four trends shaping our world today. First – a rebalancing of global wealth and power. “There are shifts in global economic leadership, which creates a wider competition to maintain and grow market share,” said Brookins. Second – a revolution in energy supply and markets. According to Brookins, this is fueled by climate change, resource depletion, energy security and technological innovation. Third – a rebellion against the modern food system. “Activist groups attack the safety and value of the modern food production system,” she said. Fourth – a resurgence of investment in commodities and agriculture. According to Brookins, this will be stimulated through investments, control of the supply chain and economic power.

“Experience shows that sustainable global food security will depend on intensive, large scale agriculture and expanding global trade,” Brookins said. “Both your risks and reward will be multiplied. Your complexity of choices and competition will be magnified. The brand of the Council is highly respected around the world. Renew your mission in 2010 and lead out in a growing, dynamic world of 9 billion lives over the next 50 years. I look forward to watching.”

Watch or listen to her full presentation at http://www.thegrainboard.com/2010/02/growing-grain-markets-in-brave-new.html