Council’s Marketing Efforts Lead To DDGS Sales In Tunisia

A combination of competitive prices and market-specific educational efforts from the U.S. Grains Council (USGC) has driven the continued expansion of demand for U.S. distiller’s dried grains with solubles (DDGS) and U.S. corn throughout the Middle East and Africa region.

These markets have continued to increase purchases of both corn and corn co-products (DDGS, corn gluten feed or CGF, corn gluten meal or CGM) even as prices in the region have started to creep upward. Such positive trends further demonstrate the value of the Council’s efforts to keep end-users and buyers informed about the quality and value of these commodities in feed rations.

As part of these marketing efforts, the Council hosted a team comprised of the leading grain importers and end-users from Tunisia to attend Export Exchange 2018 in Minneapolis, Minnesota, in October 2018. Export Exchange is a biennial event which hosts domestic suppliers, international buyers and end-users of U.S. feed grains and co-products. This conference served as an opportunity to strengthen their relationship with U.S. grain suppliers and agribusinesses.

The Council’s efforts to promote DDGS imports made progress and was successful in 2018, as two Tunisian companies imported 43,000 metric tons of U.S. DDGS, valued at $ 9.3 million. One full vessel of 22,000 tons was shipped in March 2018, and a second combination vessel of 21,000 tons was shipped in October 2018.

The Council invested approximatively $75,000 in 2018 in marketing activities for DDGS in Tunisia, generating a return on investment of (ROI) of $124 for every $1 of MAP funds invested.

Learn more about the Council’s work in Tunisia.