Using Market Access Program (MAP) funds, the U.S. Grains Council and its members responded to a short term market opportunity in 2016 to export U.S. corn and sorghum to South Africa, which was suffering from a severe drought due to El Nino. This activity resulted in sales of more than $50 million and established interest in these products among importers that will benefit the U.S. industry for years to come.
A five-member Nebraska trade delegation visited Taiwan during August 2016. The team was composed of members of the Nebraska Department of Agriculture, the Nebraska Farm Bureau, the Nebraska Wheat Board and the Nebraska Beef Council
This delegation met the representatives of the Taiwan Flour Mills Association (TFMA), the Taiwan Feed Industry Association (TFIA) and the Taiwan Vegetable Oil Manufacturers’ Association (TVOMA) and signed letters of intent to purchase U.S. feed grains with them.
Using Market Assess Program (MAP) funds, the U.S. Grains Council hosted an eight-person team from Turkey to Export Exchange 2016, held in October 2016 in Detroit, Michigan. The team included representatives from six major feed grain importing companies who visited corn producers, ethanol plants and major grain exporters in Wisconsin and Michigan.
Using Market Assess Funds (MAP), the U.S. Grains Council hosted more than 200 international buyers and end-users of coarse grains and related products from more than 35 countries for Export Exchange 2016, meeting with U.S. suppliers and service providers across the corn, sorghum, barley and distiller's dried grains with solubles (DDGS) value chains.
Utilizing Market Access Program (MAP) funds, the U.S. Grains Council’s Mexico office has invested in marketing U.S. distiller’s dried grains with solubes (DDGS) through feeding trials in southeast Mexico, growing this market by nearly 70 percent between 2015 and 2016.
Utilizing Market Access Program (MAP) funds, and partnering with Kansas State University, Texas Sorghum Producers, Kansas Sorghum, and the United Sorghum Checkoff Program, the U.S. Grains Council sorghum promotion efforts in China have generated more than 12 million metric tons of sorghum sales since June 2015.
Utilizing Market Access Program (MAP) funding, the U.S. Grains Council conducted an intensive promotion of the use of white food-grade sorghum as a gluten-free food ingredient for the Japanese market.
Japanese consumers are increasingly focused on healthy alternative food products, and the Council has responded to this market opportunity by promoting U.S. white sorghum. The health food market in Japan demands a premium price and offers an additional, value-added market for U.S. sorghum producers.
The U.S. Grains Council sponsored a 12-member Korean feed grains buyer team to the United States for Export Exchange 2016 program, resulting in more than $9 million in grain sales.
Using Market Assess Program (MAP) funds, the U.S. Grains Council hosted a six-person team from Saudi Arabia to the biennial Export Exchange, held in October in Detroit, Michigan. The team included representatives of major feed grain importing companies in Saudi Arabia who visited corn producers, ethanol plants and major grain exporters in South Dakota and Michigan prior to participating in the main conference.
Using Market Access Funds (MAP), the U.S. Grains Council has taken advantage of a market opportunity and aggressively promoted U.S. corn to major grain importers in Algeria.