U.S. Grains Council staff just concluded a successful \u00e2\u20ac\u0153road show\u00e2\u20ac\ufffd that brought together sorghum marketers with Mexican customers in Guadalajara, Torre\u00c3\u00b3n, Monterrey and Merida for briefings on U.S. sorghum supply, demand and pricing.<\/p>\n
\u00e2\u20ac\u0153We had 20 to 30 customers join us at each stop, and their comments at the debriefings were very positive,\u00e2\u20ac\ufffd reported Alvaro Cordero, USGC manager of international operations \u00e2\u20ac\u201c marketing.<\/p>\n
\u00e2\u20ac\u0153The \u00e2\u20ac\u02dcroad show\u00e2\u20ac\u2122 gave them a chance to broaden their contacts,\u00e2\u20ac\ufffd he explained. \u00e2\u20ac\u0153It was also an opportunity for trade servicing, for us to answer their questions.\u00e2\u20ac\ufffd<\/p>\n
Every year brings different issues, according to Cordero. This year much of the discussion was on crop availability.<\/p>\n
\u00e2\u20ac\u0153We were also able to work with customers on sorghum standards and demonstrate how they can customize their purchasing to buy the quality of sorghum they require,\u00e2\u20ac\ufffd he said.<\/p>\n
Julio Hernandez, USGC director in Mexico; Patricia Esqueda, USGC technical director in Mexico; and Cordero traveled with major sorghum trade representatives from Louis Dreyfus Commodities, Gavilon\/DeBruce, and Attebury Grain Inc.<\/p>\n
\u00e2\u20ac\u0153Council efforts like this allow people to jump ahead of typical single partner relationships and open up their sorghum buying opportunities,\u00e2\u20ac\ufffd Cordero reported.<\/p>\n
Mexico imported 633,000 metric tons (25 million bushels) of U.S. sorghum so far this year. In 2009\/2010 Mexico was the largest export market for U.S. sorghum, purchasing almost 2.7 million tons (89 million bushels).<\/p>\n","protected":false},"excerpt":{"rendered":"
U.S. Grains Council staff just concluded a successful \u00e2\u20ac\u0153road show\u00e2\u20ac\ufffd that brought together sorghum marketers with Mexican customers in Guadalajara, Torre\u00c3\u00b3n, Monterrey and Merida for briefings on U.S. sorghum supply, demand and pricing. \u00e2\u20ac\u0153We had 20 to 30 customers join us at each stop, and their comments at the debriefings were very positive,\u00e2\u20ac\ufffd reported Alvaro … <\/p>\n