{"id":1131,"date":"2010-05-06T17:57:47","date_gmt":"2010-05-06T17:57:47","guid":{"rendered":"https:\/\/grains.org\/ltamex\/kevin-latner-named-u-s-grains-council-china-director\/"},"modified":"2010-05-06T17:57:47","modified_gmt":"2010-05-06T17:57:47","slug":"kevin-latner-named-u-s-grains-council-china-director","status":"publish","type":"post","link":"https:\/\/grains.org\/ltamex\/kevin-latner-named-u-s-grains-council-china-director\/","title":{"rendered":"Kevin Latner Named U.S. Grains Council China Director"},"content":{"rendered":"
Kevin Latner joins the U.S. Grains Council as the new director of its China office located in Beijing. With 14 years of experience working with the U.S. Department of Agriculture’s Foreign Agricultural Service, specifically 10 years in Asia and 5 in China, Latner will oversee the Council\u00e2\u20ac\u2122s programs in the country as part of its mission of Developing Markets, Enabling Trade, Improving Lives. <\/p>\n
\u00e2\u20ac\u0153Kevin\u00e2\u20ac\u2122s background will be a tremendous benefit to the Council\u00e2\u20ac\u2122s work in China,\u00e2\u20ac\ufffd said Alan Tiemann of the Nebraska Corn Board and board liaison to the USGC Asia Programs. \u00e2\u20ac\u0153We are happy to have him with us as his business leadership and trade promotion experience will be incredibly valuable to the Council\u00e2\u20ac\u2122s work in this important market.\u00e2\u20ac\ufffd<\/p>\n
Having previously served as a director of one of USDA\u00e2\u20ac\u2122s Agricultural Trade Offices in China, Latner\u00e2\u20ac\u2122s track record includes business development and trade facilitation in Japan and China. He has worked to identify international market expansion and new market opportunities for U.S. agricultural interests by specializing in trade negotiation and analysis as well as market assessment and government network development. <\/p>\n
\u00e2\u20ac\u0153U.S. farmers look to the U.S. Grains Council to support their export efforts, and I am honored to be able to do this,\u00e2\u20ac\ufffd Latner said of his new role at the Council.
Major issues for the Council in China include supporting Chinese consumers\u00e2\u20ac\u2122 growing demand for high quality animal protein, which Latner said will be addressed by further work with local producers and industry specialists in the Council\u00e2\u20ac\u2122s goal of marketing the U.S. advantage. <\/p>\n
As the U.S. Grains Council remains hopeful for a long-term trade relationship with China following recent corn export sales to the country, it is imperative the Council continues to maintain a strong presence in the region on behalf of the producers it represents. <\/p>\n
Written by Jodi Kiely, USGC Contributing Writer<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Kevin Latner joins the U.S. Grains Council as the new director of its China office located in Beijing. With 14 years of experience working with the U.S. Department of Agriculture’s Foreign Agricultural Service, specifically 10 years in Asia and 5 in China, Latner will oversee the Council\u00e2\u20ac\u2122s programs in the country as part of its … <\/p>\n