A “Barley Food Product Contest� sponsored by the U.S. Grains Council, U.S. Wheat Associates, and the China Grain Products Research and Development Institute (CGPRDI) captured widespread media attention, including reports on two Taiwanese radio stations, six television channels, and 30 internet blogs, according to USGC Director in Taiwan Clover Chang.
“This activity will undoubtedly help increase the imports and use of U.S. wheat and barley,� Chang said.
Winners of the contest unveiled both Chinese-style and Western-style barley food products at a media conference at the Howard Plaza Hotel in Taipei, and the CGPRDI compiled a brochure of photos and recipes for the dishes which will be used to promote U.S. barley and wheat use to the media and industry representatives.