{"id":224,"date":"2024-02-27T18:34:44","date_gmt":"2024-02-27T18:34:44","guid":{"rendered":"https:\/\/grains.org\/2024-year-in-review\/?post_type=panels&p=224"},"modified":"2025-03-06T02:17:58","modified_gmt":"2025-03-06T02:17:58","slug":"council-joins-partners-to-increase-u-s-sorghum-market-share-in-china","status":"publish","type":"panels","link":"https:\/\/grains.org\/2024-annual-report\/panels\/council-joins-partners-to-increase-u-s-sorghum-market-share-in-china\/","title":{"rendered":"Council Joins Partners To Increase U.S. Sorghum Market Share In China"},"content":{"rendered":"\n

The Council and the United Sorghum Checkoff Program joined for a promotional mission to China to capitalize on sorghum demand with potential importers and present results of a U.S. sorghum quality study.
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To increase U.S. sorghum exports to the country and help it meet demand for baijiu, the Council commissioned a report from Jiangnan University on the effectiveness of using U.S. sorghum in baijiu production.<\/p>\n<p>\u201cThe encouraging findings of this study will be used in Council programs to assure Chinese buyers that U.S. sorghum is a high-quality and abundant resource that will excite producers and consumers alike,\u201d said Manuel Sanchez, USGC director in China. \u201cChina is already U.S. agriculture\u2019s largest market, but there is room for even higher sales due to the massive demand for sorghum here.\u201d<\/p>\n<p>Sanchez and USGC Program Manager Ellie Yan welcomed USCP Director Macy Mueller, USCP Director and USGC Asia Advisory Team Lead Adam Schindler and Cargill Sorghum Line Product Manager Kyle Hedrick to Guangzhou, China on June 2 to begin a busy week of meetings and presentations to interested buyers.<\/p>\n<p>Over the next several days, the group visited U.S. Agricultural Trade Office (ATO) staff in Guangzhou and Beijing to coordinate strategies to further increase U.S. market share in the country and met with several major grain import companies to present the results of the study and open channels for future U.S. exports.<\/p>\n<p>The team traveled to Shandong Province, the largest compound feed producing region in China, for the fourth annual U.S.-China Agriculture Roundtable on June 7. The Council signed an MOU with the Foreign Affairs Office of Shandong Province, agreeing to continue building bridges between Chinese importers and U.S. producers by collaborating on more promotional events. Schindler also presented on U.S. agriculture\u2019s commitment to sustainable farming practices during the morning\u2019s session.<\/p>\n<p>The agenda concluded with another set of meetings with corn and sorghum processing companies in Shandong to understand what their needs for U.S. products are and how the Council and USCP can facilitate purchases.<\/p>\n<p>\u201cThis mission was outstanding because it allowed the Council to meet with so many different stakeholders in the export chain, from its promotional planning partners at ATO offices to importers and end-users,\u201d Sanchez said. \u201cI\u2019m glad to have had representatives from USCP and Cargill with us to provide growing and logistical outlooks to buyers and I know everyone will walk away with a much stronger understanding of what the market\u2019s demand is and how U.S. producers can meet it.\u201d<\/p>\n","has_padding":false,"graphic_bg":false,"text_last":false},"_links":{"self":[{"href":"https:\/\/grains.org\/2024-annual-report\/wp-json\/wp\/v2\/panels\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grains.org\/2024-annual-report\/wp-json\/wp\/v2\/panels"}],"about":[{"href":"https:\/\/grains.org\/2024-annual-report\/wp-json\/wp\/v2\/types\/panels"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grains.org\/2024-annual-report\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/grains.org\/2024-annual-report\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"commodities","embeddable":true,"href":"https:\/\/grains.org\/2024-annual-report\/wp-json\/wp\/v2\/commodities?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}