{"id":26,"date":"2023-02-14T03:48:16","date_gmt":"2023-02-14T03:48:16","guid":{"rendered":"https:\/\/grains-ms.matrixdev.net\/2022-year-in-review\/?post_type=panels&p=26"},"modified":"2023-03-03T17:17:24","modified_gmt":"2023-03-03T17:17:24","slug":"chinas-craft-beer-industry-likes-u-s-malt-barley-for-taste-quality","status":"publish","type":"panels","link":"https:\/\/grains.org\/2022-annual-report\/panels\/chinas-craft-beer-industry-likes-u-s-malt-barley-for-taste-quality\/","title":{"rendered":"China\u2019s Craft Beer Industry Likes U.S. Malt Barley For Taste, Quality"},"content":{"rendered":"\r\n

China has the world\u2019s largest beer industry. While dominated by large producers making typical lager-style beers, there is a small but growing craft beer industry. This latter portion of the industry seeks to source a variety of malted barley products from the global market, where the U.S. can come into play.<\/p>\r\n","protected":false},"featured_media":546,"menu_order":6,"template":"","commodities":[6],"class_list":["post-26","panels","type-panels","status-publish","has-post-thumbnail","hentry","commodities-barley"],"yoast_head":"\nChina\u2019s Craft Beer Industry Likes U.S. Malt Barley For Taste, Quality - 2022 ANNUAL REPORT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grains.org\/2022-annual-report\/panels\/chinas-craft-beer-industry-likes-u-s-malt-barley-for-taste-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China\u2019s Craft Beer Industry Likes U.S. Malt Barley For Taste, Quality - 2022 ANNUAL REPORT\" \/>\n<meta property=\"og:description\" content=\"China has the world\u2019s largest beer industry. 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02:05:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/grains.org\/2022-annual-report\/wp-includes\/images\/media\/default.png","width":291,"height":291,"sizes":{"thumbnail":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","medium_large-width":525,"medium_large-height":525,"large":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","large-width":525,"large-height":525,"ctl_avatar":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","ctl_avatar-width":250,"ctl_avatar-height":250,"1536x1536":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","1536x1536-width":291,"1536x1536-height":291,"2048x2048":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","2048x2048-width":291,"2048x2048-height":291,"twentyseventeen-featured-image":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","twentyseventeen-featured-image-width":291,"twentyseventeen-featured-image-height":291,"twentyseventeen-thumbnail-avatar":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","twentyseventeen-thumbnail-avatar-width":100,"twentyseventeen-thumbnail-avatar-height":100,"gform-image-choice-sm":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","gform-image-choice-sm-width":291,"gform-image-choice-sm-height":291,"gform-image-choice-md":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","gform-image-choice-md-width":291,"gform-image-choice-md-height":291,"gform-image-choice-lg":"https:\/\/grains.org\/2022-annual-report\/wp-content\/uploads\/sites\/10\/2023\/03\/barley-icon-t.svg","gform-image-choice-lg-width":291,"gform-image-choice-lg-height":291}},"icon_order":"2","more_info":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114 size-large\" src=\"\/2022-year-in-review\/wp-content\/uploads\/sites\/10\/2023\/02\/CBCE-1-1024x683.jpg\" alt=\"\" width=\"525\" height=\"350\" \/><\/p>\n<p>To learn more about the Chinese craft beer industry and how the U.S. Grains Council (USGC) can best create a long-term strategy for barley programs in the country, the organization\u2019s China office had a booth at the 2022 Craft Beer China Conference and Exhibition (CBCE).<\/p>\n<p>\u201cChina has the world\u2019s largest beer industry. While dominated by large producers making typical lager-style beers, there is a small but growing craft beer industry. This latter portion of the industry seeks to source a variety of malted barley products from the global market,\u201d said Manuel Sanchez, USGC director in China.<\/p>\n<p>\u201cOur efforts in 2023 will focus on providing proper market information and developing a better understanding of U.S. malt variety and quality among a cross-section of craft brewers and ingredient suppliers in China and provide U.S. barley malt producers opportunities to meet potential customers in China\u2019s craft beer industry.\u201d<\/p>\n<p>With nearly 6,000 attendees, CBCE brought together China\u2019s leading microbreweries, brew pubs and ingredient suppliers, offering the best platform for accessing China\u2019s craft beer industry representatives and trend information.<\/p>\n<p>\u201cCraft beer experts shared the latest ingredients, brewing processes and technologies with the audience and provided insights into their brewery operating experience,\u201d said Wennie Liu, USGC program manager in China. \u201cAround 1,000 people from the beer sector visited our booth and we met with brewers and brewing ingredients importers. We saw continuous interest in U.S. malt, which we hope will generate more opportunity for U.S. malt in China.\u201d<\/p>\n<p>While China\u2019s craft beer industry is growing rapidly and brewers are demanding quality and variety, they have not always been familiar with U.S. malt. The Council\u2019s China office started a malt promotion program in 2019 with a\u00a0<a href=\"http:\/\/usgc.informz.net\/z\/cjUucD9taT0xMDc3MDIwMCZwPTEmdT0xMTU4NDc2MDIwJmxpPTk3NTIwNjky\/index.html\" data-informz-link=\"true\" data-informz-link-name=\"\" data-informz-do-not-track=\"false\">team\u00a0<\/a>traveling to North Dakota, Idaho and Colorado.<\/p>\n<p>Additionally, the office has organized a series entitled\u00a0<em>Meet U.S. Malt<\/em>, which has been held for the past three years to give China\u2019s beer industry more choices in brewing ingredients and improve their understanding of the quality characteristics in U.S malt.<\/p>\n<p>\u201cWe will work closely with China\u2019s beer industry and hope the baby steps we are taking will result in paving the way for the U.S. to become a regular supplier of malted barley for the beer industry in China,\u201d Liu said.<\/p>\n<p>The Council looks forward to continuing its work to build demand for U.S. barley in China by providing support to the sector in the coming years.<\/p>\n","has_padding":false,"graphic_bg":false,"text_last":false},"_links":{"self":[{"href":"https:\/\/grains.org\/2022-annual-report\/wp-json\/wp\/v2\/panels\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grains.org\/2022-annual-report\/wp-json\/wp\/v2\/panels"}],"about":[{"href":"https:\/\/grains.org\/2022-annual-report\/wp-json\/wp\/v2\/types\/panels"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grains.org\/2022-annual-report\/wp-json\/wp\/v2\/media\/546"}],"wp:attachment":[{"href":"https:\/\/grains.org\/2022-annual-report\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"commodities","embeddable":true,"href":"https:\/\/grains.org\/2022-annual-report\/wp-json\/wp\/v2\/commodities?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}