Megatrends: "Where the Puck is Going to Be"
Category: News Room
Published on Friday, 15 February 2013 20:52
"Smaller world, bigger markets" is already a reality to which U.S. agriculture must adapt. But in the years to come, this emerging world will also be qualitatively different in important ways. The U.S. Grains Council's Director of Global Strategies, Dr. Erick Erickson, and Director of Global Programs, Kimberly Karst, took time during the Council's 10th International Marketing Conference and 53rd Annual Membership Meeting to identify a series of major underlying shifts that will transform the business environment for both producers and agribusinesses.